How can a Brazilian-owned business get more customers in the US?

Start with a specific service and a realistic service area

To get more customers in the US, a Brazilian-owned business needs to be easy to find, clear about its services, and ready to respond. Start by choosing the work you want to sell, the locations you can serve, and the types of customers your operation can support.

A residential cleaning company may be able to travel across several counties while having better availability in a few nearby cities. Focusing on those locations gives its website, local profile, and advertising a clear purpose. It also reduces inquiries that cannot turn into practical jobs.

Make your business easy to evaluate

Before requesting an estimate, customers may compare your website, Google Business Profile, photos, and reviews. Keep your business name, phone number, services, and hours accurate across these touchpoints. Explain where you work and how someone can request a visit or a quote.

If you want English-speaking customers, your English pages should explain the service naturally. Review terminology and commercial details carefully. Customers should understand what information you need, whether an on-site assessment is required, and what happens after they contact you.

Choose channels based on what customers are doing

Search advertising can reach people actively looking for a provider. Social media can introduce your work, answer questions, and help people become familiar with the business. Give each channel a defined role instead of repeating the same general message everywhere.

Keep early campaigns focused on services and locations you can actually support. Review the search terms and inquiries they generate. An increase in messages means little if most people are outside your service area or need work you do not perform.

Turn inquiries into useful conversations

Ask about the requested service, location, timing, and details needed to assess the job. Tell the customer what happens next. A short, organized conversation can be more helpful than a long questionnaire sent without explanation or a vague promise to call back.

Assign ownership of incoming calls and messages. If your crew cannot answer while working, create a reliable callback process. Keep the context available so customers do not need to repeat their request to every person involved in preparing the estimate.

Avoid the mistakes that make acquisition inefficient

Referrals can be valuable, but relying on them alone makes planning difficult. Advertising without a clear landing page or a responsive team can also waste opportunities. Another common mistake is measuring success only by lead volume while ignoring whether those leads fit the business.

Use authentic reviews and images you have permission to publish. Do not present someone else’s project as your own or make claims you cannot substantiate. Clear expectations about scope, availability, and the estimate process help people compare providers and reduce misunderstandings.

Follow the path from first contact to booked work

Record where each inquiry came from, whether it qualified, whether an estimate was sent, and what happened afterward. These steps help you distinguish a marketing issue from an intake, pricing, scheduling, or follow-up issue. They also make investment decisions more grounded.

Review which services and locations produce suitable opportunities, then adjust your pages and campaigns. Expand only when the team can handle the additional conversations and jobs. A stronger acquisition process connects visibility, customer experience, and delivery instead of treating advertising as an isolated activity.

Common questions